NIO Cocktails
NIO Cocktails is a premium direct-to-consumer brand. They looked to grow their digital presence, increase organic visibility, and connect more meaningfully with audiences across key markets.
I pitched and led a seasonal, seasonal-driven blog content strategy designed to align with NIO’s mission of elevating at-home celebrations. From festive guides to on-trend content around the World Cup, I crafted copy that was both SEO-informed and audience-first.
I also managed the end-to-end delivery process, including localisation for the German, Italian, and U.S. markets.
Revolut
Revolut is a global neo-bank and financial technology company that offers banking services. They approached our agency to have their UK and DE mobile apps audited in order to locate themselves within their competitive landscape, identify weaknesses and opportunities, and come away with actionable recommendations for improvement.
I carried out a full content audit by doing a landscape analysis, looking at their keyword strategy across both mobile operating platforms, and evaluating their creative assets. I assessed their storytelling capabilities as well as their level of consistency across website and mobile content materials.
As a result, Revolut extended the scope of our work to their US and AU apps and entered talks for a full App Store Optimisation partnership.